One of the biggest mistakes people can make when using video is trying to make one video serve too many purposes. That doesn’t mean one video can’t serve two or three audiences at the same time. However, you have to keep in mind that folks are at [...]
A brand voice is essential when starting a business. A good brand voice will encourage customers to engage with your company and motivate them to use your services and products. Your brand voice is what people associate your company with and [...]
Video is key to a successful inbound marketing campaign. With a predicted 80% growth of people watching videos online by 2019, video marketing is crucial to driving traffic to your business. If you’re new to video marketing, you may be wondering [...]
Having a brand voice helps your audience remember your company and what you are known for. Being consistent with your language, staying uniform with your brand’s core values, and engaging with your consumers will help people become interested and [...]
Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.
I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While [...]