Asking a stranger to connect with you on Linkedin can feel like a daunting task. At times, it may even feel down right intrusive, but when done right, you can form a connection that will grow and be beneficial for both people involved.
I'll be honest...the last 12 months have been AWESOME. We have worked with great clients and produced fantastic work, the Beacons Point family grew by two, we moved into a bigger office in Carlsbad, and became a HubSpot Gold partner agency. While [...]
This may seem like a no brainer. Being nice to people makes a better impression than if you are a jerk. You have at least a 90% chance of a smile back if you smile and say “hello” to a stranger walking down the street or in the grocery store. We [...]
If you’ve ever struggled to navigate a website due to poor usability, you can imagine how much more difficult this would be for someone with a disability. Close to 1 billion people across the globe have some type of disability. If you fail to [...]
Each morning, I take 15-minutes.
With more content hitting the Internet at an increasing rate, it becomes more difficult to gain attention for your blogs with each passing day. If you want to attract your audience, you need to focus on headlines. Without an intriguing [...]
Before you can even think about gaining sales, you need to be driving traffic to your website. This can be particularly difficult for new businesses, as with many marketing tactics, however effective they are in the long term, you need to wait to [...]
Every content marketing strategy has the same goals: to make your target audience aware of your brand and to convert users into customers. Content marketing can be very effective but often simplified to just creating content. No matter how [...]
Let’s get personal… with our email marketing. The data shows that when you personalize your emails, you get higher open rates, click rates and increase ROI. We have laid out 5 simple ways to make your emails more personal.