Why You Should Document Your Brand Guidelines

By: Alex Meade 3 minute read

 

Documenting your brand’s guidelines has several benefits for your company. Not only will you be able to always deliver a uniform message to your customers, it will help your team members as they create new content. A style guide will assist team members in staying consistent because they will understand all the rules that your brand voice follows. In addition, you’ll have stronger connection to your target audience and higher engagement with potential and returning consumers.


Having brand guidelines will result in a consistent message, improved audience engagement, and a strong connection to your target audience.

 

Delivering a Consistent Message

 

A consistent message is important when looking for customers to follow your brand. If your brand has a strong brand voice, then it will increase the chances of attracting customers to your business, which will potentially increase sales.

 

When a company is uniform across all channels about your brand, they will be able to easily understand what your business offers and what they can expect from you. With a strong brand voice, your company can increase your brand’s recognition.

 

Audience Engagement

 

A consistent brand voice will increase audience engagement because they will be interested in what you have to say. When they have the same core values as your company, they are more likely to stay and become a repeat customer. In addition, they will be able to relate to what you are offering them.

 

Create audience engagement by ensuring your message is the same across all platforms and making sure all content follows the brand voice guidelines. Creating content that has a consistent voice will avoid confusion and improve a consumer’s chances of following your brand.

 

Consistency With Team Members

 

All team members should be following the same brand voice guide. When a team member strays from the guide, it should be easily recognizable if you have a strong brand voice. Making sure to remind team members of the style guide and follow the rules will prevent inconsistencies.

 

Creating a voice guide for your brand and sharing with everyone will help people stick to the guidelines. Your voice guide should have all the requirements for creating content, such as tone, language, and personality. When needed, you can remind team members to regularly review the style guide to make sure they are still creating content that follows the guidelines.

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Reminder of Target Audience

 

When writing for a brand, it can be easy to lose sight of the target audience. Writing for the right audience should be a top priority because they are the people who will be reading the content.

 

Making sure to use the right tone and language is essential for content to appeal to your audience. If your brand were to use complicated, difficult language for an audience that doesn’t know what your brand is offering, it could turn away new and returning consumers. However, a light tone and use of simple language will attract readers because it’s easy to understand the content. Whether it’s a new or repeat customer, they should feel welcomed when looking at your content.

 

There are many reasons why your business should have a brand voice guide. When you have a strong brand guide, your team members will understand how to create content that is in line with your brand and it will lead to a consistent brand voice across all your platforms. This will lead to consumers wanting to follow your brand and they will engage with you as well as use your services. As your channels continue to show a consistent message, you will have a strong brand voice, which will help grow your business and lead to success.

 

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Alex Meade

Alex began his career in film and TV as a Producer and Associate Producer for Original Productions. During his time, he worked on several of the company’s most popular programs including Discovery Channel’s show “Deadliest Catch”. After hauling his fair share of Alaskan crab home from filming, he spent time working as the Lead A/V Editor and Assistant Producer for advertising heavyweight TBWA\Chiat\Day. There he was responsible for overseeing content and creative portions of campaigns for the likes of Nissan, Gatorade, Pepsi, and more. When Alex is not working on client work, he’s serving as the Vice President of the Board of Directors for the Encinitas Chamber of Commerce and hanging out with his wife, Mary Beth, and dog, Hank.